Can you write influential emails that excite prospects? Do you have the prowess to impress audiences on social media? Are you able to keep your marketing activities super organized?
We are looking for a passionate marketer to drive our lead generation strategy by researching potential prospects, reach out with persuasive emails, maintaining a social media presence and keeping everything sorted using CRM tools.
This role requires creativity, immaculate communication skills, attention to detail, and project management skills.
- Study the product thoroughly and deeply understand the value proposition to be able to articulate it in concise and clean copy.
- Research the internet, social networks and email databases to identify high potential audience segments and create clean email/contact lists
- Write convincing, easy to read and concise email copy that motivates prospects towards favorable actions and generates leads.
- Use an email marketing tool (Mailchimp) to schedule outreach campaigns and automation sequences and follow-ups.
- Respond and nurture prospects that reply to our outbound efforts (like email campaigns) promptly and book demo meetings for sales team.
- Log, track and document all conversations arising from outbound email campaigns on the CRM
- Be a custodian of the CRM. Ensure statuses of leads from all channels are duly updated and that data is sanitized, complete and enriched wherever possible.
- Closely coordinate with business development heads in UK and Canada to formulate lead gen strategy, share reports and give status updates.
- Manage a social media page by posting high-value content customized for the target audience, re-sharing interesting industry news, choosing thoughtful supporting visuals and driving social conversations.
- Prepare marketing and sales collateral (like presentations and brochures) as and when needed
||Marketing and PR