Bayt.com runs a fast-growing product line called vFairs that helps organizations take their events online. vFairs aims to change how businesses conduct events and get people together by giving them a hassle-free, powerful and scalable online solution. This product line has exceptional traction in countries like the US and Canada.
We are looking for a prolific and talented content creator to write and produce various types of content to expand our company’s digital footprint, drive awareness and, in turn, generate qualified leads.
This role requires a high level of creativity, great communication skills, attention to detail, and project management skills.
- Research the product domain thoroughly and understand the value proposition. Understand in depth what the product has to offer and then articulate it in concise and clean copy.
- Produce well-crafted articles and thought leadership pieces complete with formatting and supporting stock imagery.
- Use blogging software & CMS platforms to manage, edit and publish articles.
- Promote published articles on social media using online tools and manage all conversations there in accordance to the approved conversational style and tone.
- Develop a detailed editorial calendar that charts out all the articles that will be published in a quarterly time frame.
- Write amazing copy across all kinds of content types including blog posts, articles, guest blogs, Q&A, Press releases, marketing collateral, flyers and brochures.
The ideal candidate should have intense passion for writing high-impact copy on any canvas imaginable.
- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Blog on an ongoing basis to attract site visitors, nurture leads and keep existing customers engaged
- Work with Product Marketing to develop compelling copy for the product website, email marketing and social media posts
- Work with Sales to develop copy for sales pitch decks and product manuals