ABOUT THE ROLE
At Bayt, we have a division dedicated to building stellar B2B products that drive immense value to customers. We have a creative bunch of engineers that keep cooking up wonderful innovations in their software kitchen, everything from a top-of-the-line applicant tracking system to a virtual events platform.
We are now looking for an expert in search engine optimization and marketing (SEO/SEM) who can attract the right audiences and generate qualified leads for our products.
What will be expected of you?
The ultimate key performance indicator for this job is to optimize SEO and SEM channels to keep increasing sales-qualified leads (not necessarily traffic) for each product. Lead generation volume is how your performance will be measured. You will work under the digital marketing manager, collaborate on strategies and execute them.
What will you be doing?
The first item on your agenda would be to develop an intense love for the products that we sell. We help our team members understand how our products solve problems for our customer base through orientation and training.
By the end of the onboarding period, we expect you to be able to articulate the value proposition of our product, craft headlines on your own and have a grip of what keywords, ad creatives and meta-data make sense.
After the onboarding period, you will be performing activities like:
(a) Examining our existing PPC structures (search & display campaigns, paid social etc.) and coming up with an optimization plan. The goal will be to enhance lead counts and reduce cost spent per lead.
(b) Identifying the right keywords to bid on, adjusting targeting parameters, writing fantastic ad copy (based on your product knowledge) and then monitoring them over time.
(c) Working with designers to shape compelling ad creatives for display campaigns on search and social.
(d) Leveraging Google, Bing and LinkedIn to launch meaningful SEM campaigns. Once launched, we expect you to evaluate each campaign based on the number of leads produced.
(e) Understanding our current SEO standing (through tools like Ahrefs) and devising a strategy to improve organic lead generation
(f) Performing on-page SEO across all our marketing sites and ensuring search engines are loving the structure of our pages
(d) Working alongside content writers to suggest topics and create guidelines for them to ensure their articles/blogs are SEO-friendly
(e) Using WordPress plugins to deploy SEO best practices on our marketing sites (our CMS is WordPress)
(f) Working on our backlink strategy – approaching high-potential websites and using the content team to write guest posts.
(g) Generating reports for executive leadership to help understand the ROI we are getting from SEO/SEM efforts.